https://headlines.yahoo.co.jp/hl?a=20190215-00000005-mai-soci

Riding way to Asia with snow
Nishikawa town in Yamagata prefecture is in summer skiing
Attract foreign tourists
2/15 (Friday) 8: 52 delivery
Mainichi Newspaper

While receiving instruction from the instructor
Experience the ski
National Taiwan Normal University students, etc.
=
At the townspeople ski resort of Misawa in Nishikawa cho
10:58 on January 14, 2019,
Shooting Akatsuki Onno

In late January, there was a group guest from Taiwan at the townspeople ski resort of Nagawa - machi, Yamagata prefecture.
We put efforts to attract foreign tourists
It is part of the city's efforts.
Compared with Zao who boasts the nationwide popularity
There is no punch power of "Nishikawa Town"
Tsukiyama 's knees where summer skiing is possible.
It is trying to open a way to Asia seeking snow for the longest snow enjoyment in the country as well as for selling it. Akira Ono

According to the Research Institute for Disaster Science and Technology, Snow Ice Disaster Prevention Research Center (Shinjo city), the deepest snow cover of Tsukiyasawa Tsukizawa at the observation point of Shimazu, Shimazu is about 6 to 8 meters in the year and is the largest in the country. According to the town, you can enjoy summer ski until July at the Tsukiyama ski resort in the town, but in recent years the number of visitors has remained between 140,000 and 150,000 people per year, drastically decreasing from 350,000 in the peak period.

Town and Tsukiyama Asahi Tourism Association has accepted Korean freestyle ski · mogul representative as a team since 2007. South Korean guests at the same ski resort were only able to grasp it, from a total of 15 people in 2005 to 357 people in 2007, but only a slight increase, focusing on the Southeast Asian region where snowfall does not occur as a breakthrough measure.

National Taiwan Instructor College graduate school in Taiwan affiliated with Yamagata University in 11 years
Associate professor at Graduate School of Forest (Rin) honor (Poushu) visited the prefecture
At that time, an NPO corporation doing a travel planning in the town
Vice Chairman Kazuo Chikimatsu (52) who is "to land navi"
I made educational guidance by sightseeing in the town.
Vice Chairman Chikamatsu et al. Visited the laboratory of Professor Hayashi
We will discuss "educational travel" that you can experience Japanese sports,
He also served as a pipe with Ogawa Kazuhiro Mayor.

The town is 2013 years old,
Concluded cooperation agreement to cooperate with Taiwan Normal University in international exchange and education.
Utilizing elementary school students of Taiwan and Taiwan for long holidays in winter,
I decided to have an educational tour that is familiar with snow culture in this town.
In FY 2001, 288 people came from town.
Through Professor Lin Associate Professor Hayashi asked me to introduce primary schools in Taipei City,
The staff of the town and the staff of "Land Navi" visited and continued PR with the video introducing the state of educational travel. In FY 2005, 501 people came to town from educational travel from Taiwan. About 90 people from the same university graduate students, elementary school students and faculty members visited this winter three times in January, and they took ski training and snowmaking experience.

In FY 2005, 615 people visited from Korea during the summer ski period, but the guests from Taiwan are subjects for the future. We are also considering working on realizing tour planning to Nishikawa Town through graduate students from the same university graduate who worked in a travel company in Taiwan.

For people unfamiliar with skiing and a wide range of age, we propose "Snowshoe" experience similar to Kanjiki, and visitors from Taiwan in 2005 made experience at Yumeshira Park in the town. In addition, we will also consider guests from China aiming for 'ski population 300 million' for the Beijing Winter Olympics in 22 years.

Tsukada Tadatakatsu, director of the Tsukiyama Asahi Tourism Association (62) said, "The snow which is a lifestyle for the townspeople is popular among tourists in the East Asian region and we would like to focus on inbound (foreign visitors to Japan) snow as a pillar of tourism resources It is talking.
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Last Updated: 2/15 (Fri) 10: 06
Mainichi Newspaper

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雪でアジアに活路　山形県西川町が夏スキーで外国人観光客誘致

2/15(金) 8:52配信

インストラクターの指導を受けながらスキー板を体験する国立台湾師範大の学生ら＝西川町間沢の町民スキー場で2019年1月14日10時58分、的野暁撮影

　山形県西川町間沢の町民スキー場に1月中下旬、台湾からの団体客の姿があった。外国人観光客の誘致に力を入れ出した同町の取り組みの一環だ。全国的な知名度を誇る蔵王などと比べれば「西川町」のパンチ力はないが、夏スキーができる月山のお膝元。国内で最も長く雪を楽しめることも売りに、雪を求めるアジアに活路を開こうとしている。【的野暁】

　防災科学技術研究所雪氷防災研究センター（新庄市）によると、同町志津の観測地点・月山姥沢の最深積雪は例年約6～8メートルあり、国内で最も多い。町によれば、町内の月山スキー場では7月まで夏スキーを楽しめるが、近年の来場者は年間14万～15万人で推移し、最盛期の35万人から大幅に減っている。

　町と月山朝日観光協会は2007年から韓国のフリースタイルスキー・モーグルの代表をチームとして受け入れた。同スキー場の韓国人利用客は把握できているだけで05年度の延べ15人から07年度には同357人となったが微増に過ぎず、打開策として雪が降らない東南アジア圏に着目した。

　11年に山形大と提携した台湾の国立台湾師範大大学院の林（リン）伯修（ポウシュウ）准教授が来県した際、町内で旅行企画をしているNPO法人「ランドナビにしかわ」の近松和朗（かずお）副理事長（52）が町内を観光案内して縁ができた。近松副理事長らは林准教授の研究室を訪ねて日本のスポーツを体験できる「教育旅行」について協議し、小川一博町長とのパイプ役も務めた。

　町は13年、台湾師範大と国際交流と教育面で協力する連携協定を締結。同大や台湾の小学生に冬季の長期休みなどを利用し、同町で雪文化に親しむ教育旅行をしてもらうことにした。13年度は同大から延べ288人が来町。林准教授を通じて台北市内の小学校などを紹介してもらい、町職員や「ランドナビ」のスタッフが訪れ、教育旅行の様子を紹介する動画なども使ってPRを続けた。17年度は延べ501人が台湾から教育旅行で来町した。今冬は1月に3回、同大大学院生や小学生、教員ら約90人が訪れ、スキー実習やかまくらづくり体験などをした。

　17年度、夏スキー期間中は韓国から延べ615人が訪れたが、台湾からの誘客は今後の課題。台湾の旅行会社に就職した同大大学院出身者を通じ、西川町へのツアー企画の実現などを働き掛けることも検討している。

　スキーに不慣れな人や幅広い年齢向けには、かんじきに似た「スノーシュー」の体験を提案しており、17年度の台湾からの来町者には町内の弓張平公園で体験してもらった。さらに、22年の北京冬季五輪に向けて「スキー人口3億人」を目指す中国からの誘客も視野に入れる。

　月山朝日観光協会の後藤忠勝専務理事（62）は「町民にとって生活苦である雪は東アジア圏の観光客に好評。雪を観光資源の柱とし、インバウンド（訪日外国人）事業に注力したい」と話している。